A New Brand World

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century

Book - 2002
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A handy pocket-sized atlas designed for those travelling around London on the Underground. Each tube station is included, along with mapping extending to one mile around showing details of places of interest. It simplifies the process of using the London Underground by listing and indexing all the street names and places of interest in central London to their nearest tube station. These streets and places are then referenced to a map centred on the tube station. The mapped area around each tube station extends to one mile so that all locations shown are within half a mile of the station and therefore within easy walking distance. This atlas contains detailed maps showing streets and important places within walking distance of the nearest tube station, exits from tube stations, tube stations are also colour coded to show connecting lines. It is secifically aimed at visitors who plan to travel by tube, showing all the places which can be easily visited on foot from each of the Underground stations.
Publisher: New York : Viking, 2002.
ISBN: 9780670030767
0670030767
Characteristics: xix, 220 p. ;,25 cm.
Additional Contributors: Fenichell, Stephen

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