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Online Magazine
Current format, Online Magazine, , Available.
Online Magazine
Current format, Online Magazine, , Available. Offered in 0 more formats
From cholesterol to cancer, asteroids to AIDS, we face many risks, but most people are 200 years behind the curve when it comes to making intelligent risk-based decisions - we refuse to fly, but don't wear seat belts in our far more dangerous cars. We panic about toxic waste dumps, but collectively smoke a billion cigarettes a year. In this look at risk in the modern age, John Ross argues that the burgeoning science of risk assessment has given us powerful new tools to cope in a complex world, if we could only learn how to speak the language. Ross examines the building blocks of this new language, and helps us identify and relinquish long-held, often pre-set, biological and psychological responses to risk.
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